Another one of our crowdfunding projects is moving into the stewardship phase of the campaign. The Latino/a Studies Program’s project to improve its space on campus, thereby enhancing its effectiveness as a focal point for the Latino community at Cornell, was the most successful of the seven pilot…
Brent Grinna from EverTrue and Adam Miller from the Stanford Alumni Association talk about harvesting useful data and prospect research from social media.
Brent really sums it when when he talks about the next five years of social for academic institutions. The last five years were about building your audience, the next five are about engaging that audience and enhancing your database in meaningful ways.
Everybody is supposed to multitask now, right? And, it looks like university mascots might also be on this slippery slope…
The mascot may be one of the more under-utilized marketing tools in #higered. They are saved for cheesy ra-ra sort of promo situations, but they are a physical piece of your brand walking around. The best example of this is the “This is Sportscenter” campaign of the last 20 years:
Should the Alumni Relations Office be making Annual Fund asks? Are some events “Fundraising Free Zones”?
These are questions many in the Alumni Relations and Communications/Marketing departments have been wondering now that each of those departments have proved their worth in the last few decades. Those in larger offices may feel that their specific day-to-day job requirements don’t necessitate a direct ask to a donor, but there’s a simple misunderstanding in that thinking. If you aren’t asking a donor for money, what are you doing?
Alumni Relations guru Andy Shaindlin offers his thoughts in "The Future (Part I): Fundraising’s Relationship to Alumni Relations" and is challenged appropriately by Ryan Catherwood in "Friendraising Earns Alumni Engagement, Allows for Annual Giving Infusion."
In each, and in great detail, Andy and Ryan each teach what I believe to be an old school lesson of the Alumni Relations/Communications/Marketing professional: Even if you aren’t specifically asking for money, you are a fundraiser if you work for a non-profit.
Have you seen other discussions of “Friendraising” in non-profits?
Teachers cannot continue to pretend that new technologies do not represent existential threats to the profession.
With the pervasiveness of effective online resources like Khan Academy or Global Online Academy, independent schools have had to take a hard look at themselves in recent years to truly evaluate the value-added to a private education.
Some of those challenges are articulated in the following piece from my colleague and Nobles History teacher Mike Kalin titled, “Are Teachers In Brick-And-Mortar Schools Even Necessary?” It was recently featured on the Cognoscenti WBUR blog and broadcasted on local radio in Boston.
What do you think? Does online education pose a serious threat to the expensive independent school model?
Super cool idea from the Calgary Zoo to present their Annual Report entirely in an Instagram feed. Borders on “too hip” for me, perhaps an indication of an emerging old fart in me.
#ThrowbackThursday. This one was a hit! Always feels good to get a big reception to something on social media, and there’s something extra satisfying when it happens on Facebook. This was a collaboration between the archives and a friend of mine on Facebook. I asked for permission to use both and it really turned out nice.